Sell Candles as a Income

In order to sell candles as an income, you must be able to earn more than you spend in both supplies and labor costs.

Enticing scents make customers buy more candles.

Making an income selling candles can be done in one of two ways. Direct sales programs through companies like Gold Canyon Candles or personal candle making businesses are both money making ventures. The one that will garner the most income for you depends on your location, skills and personal preferences.

Direct sales programs offer a number of benefits when it comes to controlling your income. Marketing and advertising materials are often produced by the company and available to you at little to no cost. Catalogs, order forms, party gifts, and fliers are usually printed by the company, leaving you with little to do at home except keep track of sales and expenditures.

Often, a company-sponsored personal sales Web site is available to you, ready-to-go, for a small fee. Word-of-mouth marketing and a positive company reputation will make selling even easier, resulting in large sales with little effort.

However, direct candle sales are not without a downside. You may find that the market in your area is all ready saturated with work from home candle businesses. Sales quotas may need to be met in order for you to continue with the business, and you may only make a nominal percentage of sales. Initial start-up costs may be bigger than you anticipated or you may be required to hold a larger quantity of inventory than you are comfortable with.

Recruitment for new consultants may be required in order for you to move up the company ranks. Additionally, you might be limited creatively when it comes to marketing and advertising, as that would fall under jurisdiction of the parent company.

Selling candles you make yourself sounds perfect to many creative people. After all, you get to turn your hobby into a source of income. Not only can you showcase your artistic skills, but you will control all aspects of the business, from product development to advertising to price. You can get into niche markets by taking customer requests and creating personalized candles for people in locations that do not offer such a unique service.

Unfortunately, being in control of the entire candle business can end up being too much for many aspiring candle business entrepreneurs. Start-up costs for candle making business supplies and equipment may be more than expected. You should have enough cash on hand to float your business the first year or two without expecting to make a profit. You will have to devote considerable time to actually making the candles and then marketing the candle making business. This will take away much of your time from family, friends or other hobbies.

Setting the price for your candles may be one of the hardest things to do. However, it is also the most important. Figuring out the materials cost per candle and utility costs can be easy, but then you must give yourself a wage for the labor that was put into making the candle. This all must result in a price point high enough for you to earn money, but low enough to compete with any rival businesses in your area.

Before you rent an office or retail space where you plan to sell candles as an income source, you should consider starting small at home. Grow your business as your income grows. Making small profits in the beginning allows you to reinvest portions of your income into company growth, rather than using your personal savings.

Use a candle making business budget or a financial planning guide provided by a direct sales company to help you make decisions regarding your income and expenses. While it is possible to make a living selling candles, it can take years for it to replace a steady salary from a regular job. Not to mention, you will then be responsible for your own insurance and retirement planning. Until you know whether or not your candle business will take off, it is wise to keep your current job.

As your candle business grows, you will also need to find out about things like insurance, liabilities, and tax deductions.

Signing up to be a sales consultant or making the actual candles is vital to your new business. The amount of income you make will depend upon your ability to move your product, no matter how it came to be yours to sell. Follow these tips to help you get an income from candle sales:

• Know your product. Whether you make your own or become a PartyLite consultant, you should know the company history, products offered and the materials used in production.
• Offer a unique candle. Show the potential customer what makes your candle special. For example, a rich scent or one-of-a-kind sculpted candle are key selling points.
• Know your customer. If you do parties, make sure you remember everyone’s names. Play an ice-breaking game that lets you find out exactly what each person is looking for, from gifts to candle centerpieces to scents.
• Stay informed. Know what your competitors are offering and be prepared with reasons why your candles are superior.
• Get educated. If you have never owned your own business, this might be the time to enroll in marketing, entrepreneurship or business finance classes. Take advantage of any training sessions offered by direct sales parent companies or attend craft demonstrations to keep up on the newest candle making recipes.

Earning an income through candle sales might sound like an impossible dream for someone who has never worked from home. But if you have the drive to succeed, chose the kind of venture that works with your skills and lifestyle and have excellent people skills, you will find a profit in your pocket at the end of the day.

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